While many companies are entering the Social media space for marketing, caution must be exercised before launching into it completely. First and foremost, the company's culture needs to support this change as it involves being much more vocal about company's happenings. Below, i present before you some cons on Social Media marketing:
1) A news can spread like wildfire on the internet.While this may work for you at times, if the news is negative, it would go against you and there is very little damage control possible on social media.
2) A high degree of involvement or reciprocity is expected at all times in case of social media. If you have updated your blog with useful information and someone enquires about it or asks for more information, you should be in a position to respond quickly. This is the true essence of social media and if not done properly, the audience/prospective customer might lose faith in you.
3) You must stay abreast with all the latest developments and be adaptive and receptive to changes. On social media, things keep changing constantly and you need to have information of all the latest trends to safeguard the interests of your business.
4) If you intend to build your company's brand through social media, be ready to invest your time and effort, much more than the usual marketing techniques. This is truer once you become an established name and there are large number of followers or queries. Hence it has to be well managed else the entire exercise can backfire.
These are what seem to be the main tripping points...Please feel free to add to this list based on your experience or thoughts...
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